When looking in the March 2009 edition of Glamour Magazine an interesting advertisement caught my attention.
We currently live in a new marketing era which is characterized as selling to and targeting the individual. Companies want to make you feel like you with their products by making the products more specific to needs of customers.
Herbal Essense does this with their line of hair products such as Shampoo/Conditioner. Whether you have curly, colored, fizzy, in need of volume, you name it, they have one for you.
We currently live in a new marketing era which is characterized as selling to and targeting the individual. Companies want to make you feel like you with their products by making the products more specific to needs of customers.
Herbal Essense does this with their line of hair products such as Shampoo/Conditioner. Whether you have curly, colored, fizzy, in need of volume, you name it, they have one for you.
(full product names see below)
But once again they have created a new type of shampoo series about targeting your hair because it is what "your hair's been thirsting for"....I didnt know my hair was thirsty...
The ad continues to say for one of the specified products Feather Weight Shampoo -- for hair that NEEDs body...once again I wasn't aware that MY hair needed anything. Its funny how they word these ads. It really makes the consumer think "what does my hair need" not what "i need" but my hair.
Its funny with women, because we all hate our hair. My hair is too straight and I wish it was move voluminous. I don't even own a straightner, it makes people jealous, like my roommates who all want my hair. Why can't we just switch hair. Now that would be a high-demand product!
But once again they have created a new type of shampoo series about targeting your hair because it is what "your hair's been thirsting for"....I didnt know my hair was thirsty...
The ad continues to say for one of the specified products Feather Weight Shampoo -- for hair that NEEDs body...once again I wasn't aware that MY hair needed anything. Its funny how they word these ads. It really makes the consumer think "what does my hair need" not what "i need" but my hair.
Its funny with women, because we all hate our hair. My hair is too straight and I wish it was move voluminous. I don't even own a straightner, it makes people jealous, like my roommates who all want my hair. Why can't we just switch hair. Now that would be a high-demand product!
Names of Product: see if you can guess their purpose
Body Envy
Color Me Happy
Break's Over
Dangerously Straight
Drama Clean
Hello Hydration
Long Term Relationship
No Flakin' Way
None of Your Frizziness
Totally Twisted
I didnt even know there were that many types of hair...
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