Walking Advertisment

Death Cab for Cutie is one of my all time favorite bands. So I was pretty stoked about them coming to Spokane on April 24th.

At the concert, I OF COURSE had to get a sweet concert tee shirt, with their new album cover design, narrow stairs, and the words Death Cab For Cutie, across the top (see picture)

Then next day I flaunted it around and all my friends asked if I went and how jealous they were. Then I realized I was a walking advertisment for their band. So that is the point of those concert tee shirts. Well it certainly works. Good thing I love them so much.

Crimson and Gray Promotional Coupon

Its that time of year again when students get to sell back their books in hopes of getting some quick cash to by some gas and get home. It is always debated about which one gives the better cash back return rates. I think they are about even and therefore they both must relie on incentives.
The Bookie and Crimson Gray always duke it out to get those books and offer incentives to do so. Crimson and Gray send out stratch cards to students to try and win an additional cash back discount. This is a great incentive to get students to drive off campus and take their books back there. They also advertised in the Daily Evergreen to give those students who didnt get a stratch card a chance to get some more cash back.
However, the Bookie does have the ultimate advantage which is its on campus location so students can head directly to after their finals. I did see a few advertisments for the Bookie, but it only listed the top bought back book rates, which dont apply to everyone.

Honestly, I think they are the same no matter where you go. I think that C&G give 5.00 back because they dont give you as much initally. So their promotion is more of a gimick. They make you believe that you are getting more back when you actually dont.

Product Extension Line

I never realized that my Venus razor was from Gillette, which I always think of as a mans razor. I looked at their product line to realize that razors arent the only product they sell.

For Men (http://www.gillette.com/)
- Hair Care Products
- Deorderant
- Body Wash
- Razors
- Shaving Cream Products

For Women (http://www.gillettevenus.com/)
- Razors (6 different kinds of venus razors)
- Shaving Gels

After comparing websites, I found it funny that guys have more products than women.

DON'T JUMP!!

One of my favorite guerilla marketing campaign is for careerbuilders.com.

For this campaign, they featured painting with "DON'T JUMP" on the top of the buses of NYC. These buses were apart of the major downtown routes that weaved through the tall sky scrappers of New York.

I learned about this campaign in my advertising classes and I thought it was extremely clever and creative. This is definately one of the best ideas I have heard off. Bus advertisments can be very mundane. I think this was something unexpected and yet was appropriate in its delivery manner, which made it very successful.