I have to say that I was a little disappointed with this year's super bowl commericals. However, one of my two favorites was the bud light board meeting
It was very clever and who doesnt wish that they had some beers when having a budget meeting. And leave it up to the young guy to blow it. Bud Light has a great scheme going for their ads, drinkability. But they also play on stereotypes (of course the intern sucks at new ideas) and rediculous humor. Like, the intern would have never survived that fall, but that is what makes it funny, when he gets up.
Or take this other super bowl ad for example:
I love how he explains drinkability, but you can't draw things in mid air and have it affect people like it did. Yet that makes it hilarious. Very clever.
They are definately targeting young 20 year olds with the commerical through their sense of humor and scenarios.
On the other hand, the Clydesdale horse commericals are a complete flop to me and unappealing. However, they are marketing their product to a different target audience. They say Budweiser in stead of Bud for slang. Their slogan is "The Great American Lager" which a young adult doesnt really care about.
So many different people are watching the super bowl at the same time that a company so large shouldn't just focus on one, but both, like what Bud Light / Budweiser did.
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