As women, we all want to be fashionable, and when we go shopping there are some things we just absolutely NEED! Like the newest pair of Seven jeans or Ugg boots. Well Diet Coke certainly hit it to us ladies hard, to the core of our femining beings.
"Good Taste is about making a Statement" what women does want to have/do both! And what do they do, tie it in with a picture of Hiedi Klum, because we all secretly wish to be supermodels.
What I find funny is that in the add, the place Klum in the middle so you immediately look at her, and then the logo, and thats it! If you were just looking through the magazine in a waiting room you wouldn't have noticed that fact that everyone is wearing a longer dress that is more conservatice than Heidi, in her short strapless dress. Or you may not notice the lineage to her right, the women progressively aging (except the very last one)
I find this ad to be very ineffective in the spokesperson aspect. She is to big of a name and overshadows the message being sent. This ad was found in Glamour magazine and they do have the right idea, but people who read glamour are older and more mature females. I think this ad would have been more effective if they left Heidi out and just showed a picture of "real" women having "good taste" and "making a statement." Because I feel like this is a big joke. There is no way I can be those two things when you have Heidi Klum on there! Especially an older women who is really concerned about her Heart Health, oh yeah did I meantion that, that is the whole purpose of the ad?!?!
Good Advertising, Bad Marketing.
