Walking Advertisment

Death Cab for Cutie is one of my all time favorite bands. So I was pretty stoked about them coming to Spokane on April 24th.

At the concert, I OF COURSE had to get a sweet concert tee shirt, with their new album cover design, narrow stairs, and the words Death Cab For Cutie, across the top (see picture)

Then next day I flaunted it around and all my friends asked if I went and how jealous they were. Then I realized I was a walking advertisment for their band. So that is the point of those concert tee shirts. Well it certainly works. Good thing I love them so much.

Crimson and Gray Promotional Coupon

Its that time of year again when students get to sell back their books in hopes of getting some quick cash to by some gas and get home. It is always debated about which one gives the better cash back return rates. I think they are about even and therefore they both must relie on incentives.
The Bookie and Crimson Gray always duke it out to get those books and offer incentives to do so. Crimson and Gray send out stratch cards to students to try and win an additional cash back discount. This is a great incentive to get students to drive off campus and take their books back there. They also advertised in the Daily Evergreen to give those students who didnt get a stratch card a chance to get some more cash back.
However, the Bookie does have the ultimate advantage which is its on campus location so students can head directly to after their finals. I did see a few advertisments for the Bookie, but it only listed the top bought back book rates, which dont apply to everyone.

Honestly, I think they are the same no matter where you go. I think that C&G give 5.00 back because they dont give you as much initally. So their promotion is more of a gimick. They make you believe that you are getting more back when you actually dont.

Product Extension Line

I never realized that my Venus razor was from Gillette, which I always think of as a mans razor. I looked at their product line to realize that razors arent the only product they sell.

For Men (http://www.gillette.com/)
- Hair Care Products
- Deorderant
- Body Wash
- Razors
- Shaving Cream Products

For Women (http://www.gillettevenus.com/)
- Razors (6 different kinds of venus razors)
- Shaving Gels

After comparing websites, I found it funny that guys have more products than women.

DON'T JUMP!!

One of my favorite guerilla marketing campaign is for careerbuilders.com.

For this campaign, they featured painting with "DON'T JUMP" on the top of the buses of NYC. These buses were apart of the major downtown routes that weaved through the tall sky scrappers of New York.

I learned about this campaign in my advertising classes and I thought it was extremely clever and creative. This is definately one of the best ideas I have heard off. Bus advertisments can be very mundane. I think this was something unexpected and yet was appropriate in its delivery manner, which made it very successful.

Starbucks Perfect Pairing

As an avid Starbucks goer, I was intrigued by their new perfect pairing combos.
They offer your choice of:
A Tall Brewed Coffee with either of the following
- New Artisan Bacon Sandwich
- New Artisan Ham Sandwich
- Reduced Fat Turkey Bacon Sandwich
- Sausage Sandwich
or
A Tall Latte with
- Reduced Fat Cinnamon Swirl Coffee Cake
- Perfect Oatmeal

All for the low price of $3.95

I thought this to be a good deal consider my drink costs about $4.50. Yet it reminds me of fast food combo meals which I thought Starbucks would never resort to because of their inelastic demand for coffee products.
However, I thought this was a good example of price bundling because obviously one item is the more expensive like the latte, and then you get some little pastry that probably only costs them .50 cents. Or you could get an expensive sandwich and a cheap drip coffee that is just ground beans and water.
Either way, it is a good if that is the kind of products you like from them.

Measuring Service Quality

One of the best companies that I know of who has excellent service is Nordstrom.

I think they are successful example of gap between management's perception and quality standards. I think this because they have excellent quality standards because of their return policy, which is, they dont have one. They will take anything back, EVEN A TIRE! They want to ensure excellent customer service which their employees also provide. This also makes them very successful at the gap between service quality standards and service delivery. This is because there simply isnt one. The employees know how to provide excellent customer service that customer's come to expect.

Nordstrom always handles situations in a very professional and polite way. I think other companies should strive to be more like them and implement Nordstrom qualities into their business practices because they are such a great example.

New Comcast Commercial

Here is the youtube link to see the video.

http://www.youtube.com/watch?v=pTcol9UVkWs



The first time I saw this video I was so creeped out by the kid on the skateboard. You cant understand what they are saying because they all sound monotone and dull, yet everything around them is crazy and colorful! What was up with those alien on the bouncy ball...that really freaked me out!

I was very intrigued by the commercial but I had no idea what it was even about until the end...COMCAST!! Now I am really confused...



All of the people in the commerical are young, except for the older black guy at the end, and maybe the lady on the tampoline (hard to tell). Who is there target audience? Young kids. I think this ad is horrible, but interestingly enough, if you look at the youtube video and all the comments underneath...everyone loves it!!!



Most people thought it sounded like the movie Juno. Was this an intentional attempt to relate with todays youth, but why would they be buying comcast? Trying to get there parents to buy it for them? Seems funny to me.



I think this is an awful commerical and the most creepy commerical I have ever seen. I hope they change their look soon but atleast it got your attention right!?