One of my favorite guerilla marketing campaign is for careerbuilders.com.
For this campaign, they featured painting with "DON'T JUMP" on the top of the buses of NYC. These buses were apart of the major downtown routes that weaved through the tall sky scrappers of New York.
I learned about this campaign in my advertising classes and I thought it was extremely clever and creative. This is definately one of the best ideas I have heard off. Bus advertisments can be very mundane. I think this was something unexpected and yet was appropriate in its delivery manner, which made it very successful.
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